Vevo reveals plans to celebrate hip-hop turning 50
Written by ABC Audio All Rights Reserved on January 26, 2023
Vevo is joining in on the celebration of hip-hop’s anniversary. The music video network is teaming up with artists across the genre for some specialized and original content.
Artists including A$AP Rocky, Common, Cypress Hill, De La Soul, Lil Wayne, Ludacris, Naughty by Nature, Salt-N-Pepa and Public Enemy have been tapped for special editions of either Vevo Footnotes or Vevo ctrl.
The network will also celebrate with special programming showcasing different aspects of hip-hop: Legends In Concert, Hip-Hop International, 2K Hip-Hop Legends, Rock Meets Rap, 70’s Sampled Songs and ‘80’s Sampled Songs are set to air this year.
Kicking Vevo’s celebration off is Chuck D‘s Footnotes episode, which gives fans a behind-the-scenes look at Public Enemy’s Spike Lee-directed music video “Fight The Power.”
“Hip Hop turning 50 means that there can be no doubt, no argument, no ignorance about its consequence in the world,” Chuck says of hip-hop’s milestone anniversary. “Back when PE was coming up, it was in the days before social media. Videos were the only way to connect with hip hop fans around the world. They delivered songs in a full package of sight, sound, story and style. A truly underrated art form.”
“Vevo keeps that connection solid, not only for us but for hip hop artists from every corner of the globe,” he continued. “Here’s to the next 50.”
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