Alison Brie to help cut the ribbon for the 98th Macy’s Thanksgiving Day Parade

The Macy’s Thanksgiving Day Parade returns this year for the 98th edition of the iconic holiday celebration.

The parade will kick off the holiday season starting at 8:30 a.m. ET on Nov. 28, and it features a whole slate of celebrities and musical artists.

Alison Brie will help kick off the parade and cut the ribbon. The actress is the star of Macy’s 2024 holiday campaign, serving as the Macy’s Gift Guide, while actor Matt Bush is by her side as her mentee.

Jonathan Bennett, Liza Colón-Zayas, Tom Kenny and Ginna Claire Mason will also make special appearances during the celebration. Members of the WNBA champion team the New York Liberty will also be featured during the parade, along with Ellie the Elephant.

“The Macy’s Thanksgiving Day Parade is a beloved tradition that marks the beginning of the holiday season for millions of live spectators and viewers across the country,” parade executive producer Will Coss said. “A dedicated team of artisans and production experts at Macy’s Studios works year-round to bring this experience to life. This year’s 98th Macy’s Parade will create awe with unforgettable character balloons, one-of-a-kind floats and the world-class entertainment only Macy’s can deliver.”