Can value of stadium naming-rights deals keep climbing post-pandemic?

Written by ABC Audio All Rights Reserved on November 19, 2021

Can worth of stadium naming-rights offers preserve climbing post-pandemic?

Crypto.com’s entry into the stadium-naming rights enterprise this week, with a $700 million deal to rename the previous Staples Heart, places the change on par with firms like Honda and Prudential.

It has been nearly two years because the L.A. Lakers performed a house recreation with none pandemic-related restrictions.

The virus and associated restrictions decimated attendance for sporting occasions, leaving many groups nonetheless ready to see what number of followers will finally return. However the pandemic has apparently carried out little to decrease the worth companies see in naming-rights offers.

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