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Iceland parodies Zuckerberg Meta announcement in viral tourism video
Written by Tim Hartwell on November 12, 2021
If the aim was to get individuals speaking about Iceland, a brand new tourism video is greater than succeeding.
A video published yesterday by Inspired by Iceland, a advertising and marketing marketing campaign for Icelandic tourism, takes intention at a Mark Zuckerberg video launched in October saying Fb’s identify change to Meta. In it, Zuckerberg hypes the so-called “metaverse,” a digital world that “would be the successor to the cellular web.”
The metaverse’s defining high quality, mentioned Zuckerberg, is “the sensation of presence … such as you’re there with different individuals.”
Icelandic tourism authorities appear to suppose they will supply one thing higher.
Within the new video, a Zuckerberg lookalike — full together with his Caesar reduce, minimalist garb and hand gestures — introduces viewers to “Icelandverse,” a spot of “enhanced precise actuality with out foolish wanting headsets.”
“At present I wish to speak about a revolutionary strategy on methods to join our world — with out being tremendous bizarre,” the speaker deadpans to the digicam.
The video extolls Iceland’s “utterly immersive” experiences, resembling its actual rocks, actual people and “skies you possibly can see along with your eyeballs.”
Press supplies despatched to journalists proceed the parody, explaining that Icelandverse was created “after thousands and thousands of years in growth” and that “customers can discover and navigate their manner by the numerous completely different layers of charming actuality, simply by visiting.”
Officers, too, are in on the act.
“Icelandverse has been constructed with specialists in authorities, trade, nature and academia, plus just a few volcanoes,” mentioned Sigridur Dogg Gudmundsdottir, head of Go to Iceland, within the video’s press launch.
— to www.cnbc.com
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