Diddy takes on role of music executive in Uber Super Bowl ad

Written by on February 2, 2023

Diddy takes on role of music executive in Uber Super Bowl ad
Rich Polk/NBC

Diddy will be gracing your television screens during Super Bowl LVII via an appearance in an Uber commercial.

In the clip, he takes on the very familiar role of a music executive who declines Uber’s proposition to create a jingle for the company.

“So, we’re thinking a song could really put Uber One on the map,” a company executive tells Diddy, to which his security answers, “Diddy don’t do jingles.” When the Uber representative says she just wants a “hit,” she piques Diddy’s interest, and he invites her to “meet me at the studio.”

Diddy is one of many artists appearing in commercials airing during this year’s Super Bowl. Cardi B andOffset are featured in an ad for McDonald’s, and Jack Harlow is teaming up with Missy Elliott in a commercial for Doritos.

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