Boorito contest for free codes, $5 meals

Chipotle Mexican Grill is altering its annual Halloween promotion for the second 12 months in a row.

Final 12 months amid the coronavirus pandemic, Chipotle moved Boorito to a digital-only provide after practically twenty years of rewarding costume-wearing followers with discounted meals.

Whereas the in-store costume provide is canceled once more this 12 months, there’s a solution to rating a free burrito with a “digital costume” between Thursday and Oct. 31, plus $5 Halloween meals.

The fast-casual chain mentioned to have a good time the 21st 12 months of Boorito it is going to develop into “the primary restaurant model to open a digital location on Roblox, a worldwide platform bringing hundreds of thousands of individuals collectively by shared experiences.”

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Chipotle plans to present away $1 million price of free burritos by the “Chipotle Boorito Maze” at Roblox.com/chipotle the place followers also can entry digital Halloween costumes.

Chipotle says the digital provide is a “enjoyable solution to go to the restaurant nearly and expertise Boorito within the metaverse for the primary time,” the corporate mentioned in a press release. 

“We all know our followers actually love free Chipotle, so we expect the free entrée codes will go in a short time every day,” Chris Brandt, the chain’s chief advertising and marketing officer, mentioned in a press release to USA TODAY.

In response to Roblox, it is free to obtain and free to play on all trendy smartphones, tablets, computer systems, and online game consoles.

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win free burritos on Roblox

Chipotle says for 4 days – from Thursday by Oct. 31, starting at 6:30 p.m. ET every day – the primary 30,000 Roblox customers who “go to the cashier within the digital Chipotle restaurant in costume” will obtain a free burrito code.

The codes can be utilized on orders positioned at Chipotle.com or the Chipotle app for taking part eating places nationwide by Nov. 14. There is a restrict of 1 free code per particular person for customers 13 years or older.

Customers can costume up “their Roblox Avatar in Chipotle-inspired costumes and equipment, together with a Chip Bag Ghost, Burrito Mummy, Spicy Satan, Guacenstein, and extra,” Chipotle mentioned.

As soon as avatars are dressed up, Chipotle says customers will then transfer to the Chipotle Boorito Maze however to get the free code they have to be one of many first to enter the digital restaurant.

A brand new batch of 30,000 free entrée codes will go dwell at 6:30 p.m. ET day by day.

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Boorito 2021: get a $5 meal on Halloween

When you do not win the competition, it is nonetheless doable to get the $5 Boorito deal. From 5 p.m. to shut native time Halloween, get a $5 burrito, bowl, salad or taco entree with promo code BOORITO at checkout on the restaurant’s app and web site.

The provide would not require signing up for Roblox and is proscribed to 1 transaction on Oct. 31 after 5 p.m. native time. The deal can’t be utilized in eating places.

Chipotle began celebrating Boorito in 2000 with a burrito-themed costume contest. The corporate then began providing discounted meals on Halloween for customers who confirmed up in costumes on Halloween.

Final 12 months, Chipotle gave away half 1,000,000 buy-one-get-one entree free codes by way of textual content and in 2019 Boorito meals for costume-wearing followers have been $four an individual, up from $three in 2017.

However this isn’t the primary time Chipotle has had a web based Boorito deal. In 2018, the chain supplied an in-store particular and on-line deal however the demand on-line was excessive and a few had points redeeming the promo code.  

Chipotle’s Brandt mentioned the chain is prepared.

“We’ve got the groups and programs in place to deal with an anticipated inflow of digital orders for Boorito,” Brandt instructed USA TODAY.

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